1. Product packaging is a brand declaration.
If your company is starting a new promotional campaign or your product is changing, redesigning your cosmetics gift box is a good way to invite buyers into your new era. If done well, the newly launched packaging will attract new attention and update your product for long-term fans. These changes themselves are meaningful and reflect changes in your company, such as material conversions or new versions. As a physical touchpoint, your new design conveys any new direction your brand takes - with or without text.
2. Number of first impressions
When your product is physically or non physically competitive, your cosmetic gift box packaging design provides a huge leading advantage. You must differentiate your packaging from your competitors. Color, shape, and size may be some eye-catching features, but some less obvious features, such as ideal weight, interior design, or attractive textures, often perfectly reflect the buyer's taste when customizing cosmetic gift boxes.
3. The eye-catching product packaging has collectible value
Cosmetic gift box packaging is a durable product that is difficult to discard. When a packaging design truly combines convenience and attractiveness, it can last for many years - whether it's preserving the product itself or anything that needs to be stored. Packaging can showcase artwork and care in unique areas or higher quality materials to attract oneself.
You can even make a reusable cardboard box. Additional features such as plugins can protect and uniquely showcase your product, which may seem like an afterthought, but careful consideration can be very helpful for design. Perhaps your modern packaging will degrade or become bulky after the product is taken out, while your packaging remains sturdy. The cosmetic gift box is customized and reusable to store your product, and reinserted as a gift after inspection by the giver.
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